This episode may raise some feathers. You’ve been fairly warned. You are the leader of your business. Are you being the leader that attracts your dream client? As a business owner, we are stepping out in bold, brave, big faith. We see a need or desire in the market and we take the action needed to serve our clients well. It’s the biggest display of democracy. . Over time, we get to learn what are clients want more of and how to serve them even better. What we don’t often see or realize, is that our dream clients are also attracted to what we do in our personal life. In this social marketing world, we share our personal stories. Our kids, our families, our faith and yes even our political views. Whether we scream it through a megaphone, or quietly watch from the side lines, our clients are noticing. Our dream clients are attracted to how we are in our personal lives as well. Whether we want to admit it or not, it's a part of the equation. In this episode, I get real in addressing how our personal beliefs play a role in our business. In my business, I have personally gained clients because of my views and I have also lossed clients. The clients I lost… yea, it’s sad, but honestly - they weren’t the right client for me. There is enough to go around. I know I offer a great service, and my clients are super loyal - when they are the right client.